“Toyota Friend” will be a private social network between the customer, Toyota, and their vehicle. They can even choose to expand their network to their friends and family on Twitter and Facebook. The service will be available at first for the electric vehicles and plug-in hybrids of 2012. The platform will be Salesforce.com’s Salesforce Chatter, which is already used by businesses. It will give special maintenance tips, as well as “tweet”-like alerts to your mobile device including tablet PCs and smart phones, to let you know when the battery is low on your 2012 Prius.
Salesforce.com’s CEO Marc Benioff stated, “Toyota and salesforce.com share a vision to take the auto industry into the future. Social and mobile technologies will transform the car ownership experience, and we are excited to be Toyota’s partner in this transformation.”
Revolutionary vehicles demand revolutionary forms of communication, and that is what “Toyota Friend” will do. “Toyota Friend” will begin in Japan, and then move on to America. Visit www.toyota.com for more details.